We can help build your something special
You know there’s untapped potential in your business. You can feel it. But your marketing efforts aren’t delivering the goods. This is all too likely if your team is stretched thin or you’re relying on agencies that take a ‘copy and paste’ approach – producing results that might look good on the surface but that fail to drive real growth.
We can help with this…
Option 1
Growth Review & Action Plan
An in-depth report that’ll identify what’s holding your brand back and where you need to focus to unleash growth.
Option 2
Sounding Board
We can provide ongoing advice on all things marketing, sales or brand.
If neither of these options work for now, you can still tap into our experiences with all things growth, brand and marketing by reading our Biscuit Bites blog.
Option 1
growth REVIEW & ACTION PLAN
What you’ll get from us…
We’ll immerse ourselves in your business, getting under the skin of what makes it special – and what’s holding it back from meeting its growth potential. From there, we’ll craft a report that assesses your current strengths and weaknesses, highlights your opportunities and sets out an actionable game plan for growth.
What you won’t get from us…
We are not fans of permanently outsourcing your marketing team so whatever we do will be geared towards empowering you to take control of your own destiny without building any dependency on us. However, a plan is no good if you can’t execute it. We can provide ongoing guidance to help deliver your plan. And we can put you in touch with trusted people in our network to help provide any skill sets you might require. See our Sounding Board service for more.
What areas will the Growth Review & Action Plan cover?
The full shebang covers brand, marketing, product, measurement, talent. However, if there’s something that needs special attention we can write a more focused report. See below for a bit more info on the areas we can cover.
Interested? Ask us about a free audit
We’d be happy to carry out a free initial audit to identify where we can help you unlock your biggest growth opportunities. Drop us a line to get started.
1
Marketing
Do less, not more
It can be tempting to indulge in “checklist marketing”, jumping on to every possible sales opportunity. But a more focused game plan almost always yields better results. We‘ll craft you a hyper focused marketing plan, aimed at maximising growth with an optimal return on time and money.
Why we can help
We’ve masterminded growth-driving marketing plans, introducing and scaling media channels from social advertising to out-of-home and TV. And we’ve learnt the value of really leaning into your brand’s unique identity through your media and creative choices.
2
Measurement
Navigate the minefield
Marketing measurement can be a minefield – a lack of transparency leaves it open to misrepresentation while digital data is murky at best. We’ll help you navigate this tricky terrain, using our experience and know-how to develop a custom measurement framework that’ll cast a more confident lens on your marketing performance.
Why we can help
We’ve spent a lot of time obsessing over measurement – and have learnt that there’s no ‘perfect’ framework. But we have a strong understanding of the common pitfalls, what can and can’t be done and how to interpret what you’re seeing.
3
Brand
Be radically different
The average person does not buy stuff in a rational way, instead responding to brands that make them “feel”. We’ll unearth that special something in your business that will emotionally resonate with your customer, distilling it into principles that will shape every part of your brand experience.
Why we can help
We helped craft one of the most potent brands in the furniture industry and executed it with laser focus.
4
Product
Walking the walk
More product can lead to more sales. But it can also dilute your brand proposition, confuse your customer, cannibalise sales (which means less profit) and distract your team putting support behind products that don’t add as much value as you think. We can review your product proposition and identify opportunities to grow and/or curate the range, ensuring not only does it align with your brand proposition, but it’s optimised for sales and profit.
Why we can help
We’ve grown product ranges and we’ve curated them, ensuring they are attractive to customers, support the brand proposition and are optimised for profit.
5
Talent
The secret ingredient
Nothing will make or break your success more than finding the right talent. We can map out the marketing skills and structure needed to deliver your growth plans (including what to outsource vs what should absolutely stay in-house). And we’ll outline what to look for when recruiting, learning from our own hits and misses.
Why we can help
We’ve built teams from scratch, interviewing 100s of marketing candidates and recruiting some very talented folk. We’ve made some mistakes along the way and know what good looks like.
Option 2
SOUNDING BOARD
We offer ongoing advice and coaching on all things brand, sales and marketing. This requires a low minimum commitment and minimal notice period. We’d be happy to…
- Stress test your plans and offer alternative viewpoints
- Be an experienced head to bounce ideas around with!
- Help you vet agencies, vendors or job candidates
- Be your advocate in agency or supplier meetings
- Act as accountability coaches to help you keep projects on track
- Provide coaching to your marketing leadership
- Connect you with good people in our network
BISCUIT BITES
Curious about our perspective on things? Have a nosey at our Biscuit Bites blog…
Some surprising marketing maths: How ‘efficiency’ can shrink your profit
Tempted to cut marketing spend to improve your ROAS and protect profit? When profits are tight, it can seem like the sensible move – but it can backfire. Here’s the maths behind why more efficient’ marketing can actually shrink your bottom line. And the important metric that helps you focus on what really drives profit.
From surge to slog: How to rebuild your D2C business after the Covid spike
Many D2C brands saw explosive growth during Covid – but what looked like a new normal was often just a temporary spike. In this post, we explore how that surge distorted demand, leading to inflated confidence and costly over-investments.
Be a friend to the new
Drawing wisdom from Theodore Roosevelt, and even Pixar’s Ratatouille, this post reflects on the courage it takes to bring something new into the world.
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We’d love you to
Get in touch
Drop us a line – we love hearing from new people and learning about the cool stuff they’re up to. And if it looks like we can help, we’d be happy to carry out a free audit to see where we can help you unlock your biggest growth opportunities
The Biscuit Club 